3 BENEFITS OF INTERNET MARKETING TO POSITION YOUR COMPANY ONLINE
TweetI talk to clients everyday about trying to make a name for themselves online in a industry that is noisier than others; it’s crowded with millions of competitors. Unfortunately, some clients think...
View ArticleREADER’S DIGEST STRATEGY TO SMALL BUSINESS BLOGGING
TweetLook at any comparison magazine readership data in the last century and you’ll find something staggering. Reader’s Digest was the most-read magazine of the 20th century. And what worked for them...
View ArticleGrow Your Twitter Followers; Buy Them
TweetIs buying Twitter followers such a bad idea? Social media purist would throw a hissy fit — in fact, one or two may do that after reading this post. That’s okay, because I am suggesting you buy...
View ArticleGrow Your Twitter Followers, Then What? Host A Twitter Chat
TweetSo what do you do with Twitter followers? That’s a honest-to-God question one of my clients asked me a few weeks ago. I said, host a tweet chat. Can you imagine the follow up question? He said,...
View ArticleHOW TO: Start and Run a Successful Twitter Chat
TweetYou’ll get the most out of Twitter by creating relationships with people over time. For businesses, this means creating or providing valuable solutions as well as intelligence to clients,...
View Article5 Tweet Chat Strategy Posts You Must Read Today
TweetTwitter is a valuable tool for businesses and professionals alike. It can be a powerful networking tool that can marshal and army of loyal people around your brand. Here are five must-read posts...
View ArticleBlogger Relations Tips: Managing Trolls
TweetBrands having a presence online will, at some point, confront a troll. How will you manage them? Writing for the LewisPR blog, Scott Pettet, recommends “the best course of action is to have a...
View ArticleDominate Competition with Your Positioning Statement
TweetHave you ever asked yourself this question: Why should people choose my [fill in the blank with your organization's product or service] over a competitors? If you haven’t asked that question, be...
View Article5 Must-Haves for Social Media Management
TweetSocial media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft...
View ArticleHow to Make a Facebook Fan Page go “POP!”
TweetDoes your fan page pop? What I mean is, does the content on your fan page go viral because it makes people happy? Since December, I have been managing a fan page for Carl Reiner. Yes, that Carl...
View ArticleIs Your Weakest Twitter Link Your Strongest Link for Spreading Content
TweetThere is a lot written about Twitter as a social media tool for businesses online and much of the information we read about the social network is good. Take, for instance, ASOS’s strategy that...
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PR Tip: Use These Four Easy Questions to Improve Your Mission Statement
A lot of companies and organizations have mission statements, but many of them are loaded with platitudes that mean nothing to their workforce. Consider what veteran public relations agency consultant,...
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PR Tip: Your Company Needs A Positioning Statement
What can the country’s oldest youth organization tell us about focus? The center of my last post was about writing better mission statements. While this statement is primarily for your employees, it...
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Vision Statements Inspire Your Employees to Greatness
I met a man in a pub last week who inspired me to write something short on vision statements. There need not be a tome written on such statements, but I felt the need to add my thoughts inspired by...
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Using Guest Blogging As a Good Digital PR Tactic
Guest blogging as a link building tool for SEO has been a tactic for quite some time. But the benefits of guest blogging go far beyond strengthening one’s rank in Google. The practice of writing guest...
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Blogging Tips: An Interview with Erik Deckers, owner and President of Pro...
This Tuesday, we bring you Erik Deckers, owner of Pro Blog Service and author of No Bullshit Social Media, among other books. His contribution is a brief Q & A on blogging for companies, punctuated...
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How to Make Blogger Relations Work for You
TweetThrough 2013 the notion of digital public relations and blogger relations have trended in Google. Both have become much talked about among marketers, and particularly blogger relations as an...
View ArticleIs Your Weakest Twitter Link Your Strongest Link
TweetConventional thinking would have us believe weakness is a vice. But that’s exactly what you want in social media campaigns. Weakness is to your advantage. How is that so, you might ask? The proof...
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Surprising Truth About Blogger Relations Revealed
TweetWhy does blogger relations fail? Simply, people don’t plan well. That’s an important fact to remember. So what do you need to do? First, planning brings focus, purpose, relevance and context to...
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