How Web Appearance Works – Why a nice web design is more attractive
Tweet As I have started the HubSpot Inbound Certification, I learned that a user-friendly web or blog appearance is important. Well, it is the nature of humans that we love looking at something nice,...
View ArticlePut Your Brand at the Center of Growth With A Targeted Media Strategy
TweetRead any number of content marketing blogs and you […]
View ArticlePutting the Marketing Funnel into Perspective
TweetIf you have been in business for any length of tim […]
View ArticleHow to Screw Your Brand Out of a Public Relations Opportunity
TweetIn the opening scenes of Quentin Tarantino’s Inglorious Basterds, the Nazi German Colonel Hans Landa, played by Christoph Waltz, has a conversation with Perrier LaPadite, played by Denis Ménochet....
View ArticleWhat PR Tactic Rests on Two Important Words
TweetIn the latest JayToday episode, content marketing professional and speaker, Jay Baer, tells us about his experience in Kansas after Budget disappointed him. He says “I’m sorry” are the two words...
View ArticleThe Value of Vine: Six Seconds of Fame
TweetIn my last post I discussed the ever-evolving worlds of advertising, marketing and social media. Enter Vine, the mobile service that lets you create and share short looping videos. The videos are...
View ArticleOptimize Your Social Strategy: The 360-Degree Approach
TweetConsumers hate being interrupted in their day-to-day. Forcing consumers to close a popup window, watch a commercial, or read an advertisement is no longer the best marketing strategy. Brands have...
View ArticleWrite Press Releases Journalists Will Love (Even if You’ve Never Written One...
TweetAs a former journalist, I’ve read my fair share of bad press releases. Many of them were bad because the content was promotional and failed to serve my need to write a story. Other times they were...
View ArticleBest Practice Tips for Categorizing and Tagging Your Blog Content
TweetCategories and tags are used to organize content on your blog. Think of categories as the table of contents and tags as the index of your blog. A table of contents leads to broad chapters and...
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